Carla Lucena
Illustration & Art Direction

ABOUT

Hi, my name is Carla. I'm a freelance illustrator.

1986 vintage. Absolutely in love with mid-century modern design. Rule of thirds practicant. Vectors & China Ink are my raw materials.

I started as an art director in advertising agencies in 2011 but I flew away a year after. I've been working as a freelance since then. As a worldwide illustrator thanks to JSR Agency. And as a graphic designer mostly in Spain.

Biggest accomplishment: My very first client, the first one who trusted me, still works with me nowadays. Pure love. Appearances on any best illustrators lists go on a second position, hands down.

Side gig: Miami Ad School Madrid design teacher.

CarlaLucena@work.JPG

LIST OF SELECTED CLIENTS

- British Airways

- Gore-Tex

- EMI Records

- Pictet

 

- The Sunday Times

- The London Magazine

- &London

- Moments Magazine

 

- P&O Cruises

- Cafés La Estrella

- Pernod Ricard

- Phillip Morris

 

- beIN Sports

- AXN Channel

- Paramount Comedy

- TotalChannel


SELECTED AGENCIES, EDITORIALS AND STUDIOS I'VE WORKED WITH


BOOK FEATURES

- "DRAWN Vol. 1 - The Best illustrators Worldwide". Crooks Creative.

- "200 Best Illustrators Worldwide 16/17". Lüerzers Archive.


EVENTS & EXHIBITIONS

- "The Future of Journey". BeCurious Gallery, Madrid. 2017.

JSR collective works exhibition. CHI & Partners, London. 2016.

- "Slowdating". La Despensa, 2014.

- "Multiplayer". Exhibition at the Gallery in the Redchurch St., London. 2013.


ACADEMIC & LECTURES

- "ILLUSTRATION & ADVERTISING". Guest Speaker at UEM. Madrid, 2014.

- "THE ILLUSTRATED BRIEF". Workshop at the European University of Madrid, 2016.


PREVIOUS EDUCATION

TRAINING

- Creative Department ( McCann & Erickson, Madrid). 

- Campaign Concepting (BBH New York).

- Campaign Concepting (Concept Farm New York).

SCHOOLS

- Art Direction (Portfolio Program / Miami Ad School Madrid & New York).

- BA in Advertisement & PR (European University of Madrid).

- BA in Audiovisual Communication (European University of Madrid).